With Make It Live, users points and scans an image of a face with make up. This image can be either a picture in a print magazine or a TV advertising or the face of someone in front of you.
The application automatically recognizes the products used among the catalogue of Wizz client (cosmetic group) and immediately creates a corresponding AR look which can be tried on in real time by the customer on his mobile device.
This technological brick can be either sold on a standalone basis or embedded in Make Up Live.
As a proof of concept, Wizz is currently working with a worldwide leader of teleshopping with operations in the US, Europe and China and hundred millions homes reach.