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When augmented reality
meets the luxury
industry
In 2016, Pokémon Go and Snap evangelized hundreds of million people to the power of augmented reality (AR) in their mobile phones.
AR has a billion dollar potential in the luxury industry: online, mobile and in-store experience will be enhanced by AR and create new consumer-to-consumer and brand-to-consumer interactions.
After years of hesitations,
luxury groups now massively invest in e-commerce
The traditional luxury market grows by 5% per year vs. 30% for luxury online sales.
6 sales out of 10 in luxury are influenced by digital, according to BCG.
Online fashion retailers – Yoox Net A Porter, Farftech, ASOS – initiated the digital transition.
Worldwide leaders have now followed: in 2017, LVMH will finally launch its online store.
Millennials are the ultimate target audience for all luxury companies
Luxury companies spend hundred million dollars to communicate online with Millennials, through online campaigns, Google adwords, Facebook content, influencers, etc…, – with a low return on investment.
Millennials :
92 millions in the U.S.
16 millions in France
> 2 billions worldwide
NEXT
PREV
A PERFECT MOMENTUM FOR AR
IN THE LUXURY INDUSTRY
AR TECHNOLOGY,
THE NEW POWERFUL DIGITAL MARKETING SOLUTION
2017
SCALE UP PHASE
“MAKE UP LIVE”
AN IMPRESSIVE REAL TIME VIRTUAL MIRROR
“MAKE IT LIVE”
A SMART SCANNER
“MY SMART MAKE UP”
A PERSONALIZED RECOMMENDATION ENGINE
“TEACH ME MAKE UP”
A NEURONAL TECHNOLOGY FOR PRODUCT RECOGNITION
“WI FOUND”
AN IMAGE RECOGNITION TECHNOLOGY
A PORTFOLIO
OF FIRST PROMISING INTERNATIONAL CLIENTS
BREAKING TECHNOLOGIES &
CONSISTENT R&D INVESTMENT
NEW MARKETS
A CLEAR ROADMAP
BUSINESS
MODEL
LET’S MEET FOR A DEMO!
“MAKE UP LIVE”
A MULTI CHANNEL SOLUTION